You may ask, what is the big deal? It was one Twitter user @kirawontmiss who put into context with the simplest words, "Kylie jenner is out here taking 3 minute flights with her private jet but i'm the one who has to use paper straws". While private jets carry few people, emissions remain high with the frequency of extremely short trips increasing.

Simply put, it is the one percent of society, the uber-rich, that are responsible for pushing out massive amounts of carbon emissions while individuals are attempting to grasp at straws (excuse the pun) to be responsible when it comes to the environment. Who wants to recycle when it's all irrelevant anyway? That too comes from people who can afford the luxury of going green. 

According to a report compiled by digital marketing agency Yard, folk singer Taylor Swift is the biggest Climate Criminal of all, with 8293 tonnes of carbon dioxide emissions by 2022 (so far). Boxer Floyd Mayweether Jr comes at a close second with an average of 25 flights per month and 7,076 tonnes of CO2 emissions. 

A representative for Swift defended the number in a statement saying, “Taylor’s jet is loaned out regularly to other individuals,”. The statement reiterated, "To attribute most or all of these trips to her is blatantly incorrect". It appears Swift's representation has missed a few key points regarding why this is wrong. 

A study titled The global scale, distribution and growth of aviation: Implications for climate change compared data from 2018 and noted that the 1 percent contributed to at least 50 percent of carbon emissions and that the damage these short trips create is worth USD 100 billion. What is interesting is that this study published in 2020 found that in 2018, "emissions from private air travel can amount to 7,500 tonne CO2 per year". Current levels of the highest contributor to these emissions have already exceeded this level within the first half of 2022.